CALM

Obama Signs TV Commercial Volume Law

 I hope you didn’t let your kids sit too close to the TV this pre-holiday season, not for their eyes, but for their ears!

Ok, so it’s a year away, but maybe, just maybe, all of those holiday commercials next year won’t make me dash for the remote.  I think it is sad that there has to be a law about this, that the broadcast stations didn’t just manage this themselves, but I’m so thankful I can keep my hearing a few more years.  My father was hard of hearing, so he would turn the TV up during shows, and when I am in the kitchen, I know I do the same.  I want to hear what is being said and follow the conversation over the whir of my oven, but every 5-10 minutes the commercials come on and blast me.  Some even hurt my inner-ears and my cat leaps off of the sofa.  I don’t watch a lot of TV, but I have to imagine that people who do (most of the US population) are going to have premature hearing loss due to the amped up commercial volumes.  Thankfully, that won’t be a concern for any of us anymore. 

from Robert’s US Government Info Blog:

President Obama has signed a new law requiring TV broadcasters to back down on the volume of those pesky commercials that suddenly blast your eardrums.

The CALM (Commercial Advertisement Loudness Mitigation) Act, signed by President Obama on December 15, requires broadcasters to install technology ensuring that commercials air at a volume no louder than the programs in which they appear.

Final enactment of the CALM Act represents the end of a long legislative battle for U.S. Rep. Anna G. Eshoo (D-California, 14th), who first introduced the bill in 2008.

“The country will now get the relief they deserve from the annoyance of blaringly loud television commercials,” said Rep. Eshoo in a press statement. “Consumers will no longer need to dive for the ‘mute’ button during commercial breaks.”

The law directs the Federal Communication Commission (FCC) to implement and enforce the commercial volume limitation regulation.

CALM to Protect our Hearing
CALM - Commercial Advertisement Loudness Mitigation Act

“The CALM Act, a pro-consumer measure signed into law yesterday by President Obama, will help lower the volume on TV commercials,” said FCC chairman Julius Genachowski in a press release. “The FCC will now focus on implementing the law to give consumers back the volume control on their TVs.”

Broadcasters will have until December 15, 2011 to prove compliance with the CALM Act.

See Mr. Langley’s blog article here: http://usgovinfo.about.com/b/2010/12/20/obama-signs-tv-commercial-volume-law.htm

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